This course equips the Follow-Up & Client Experience Officer at Doo Havilah Aesthetics with the knowledge and practical skills required to deliver exceptional client experiences, improve lead conversion, strengthen client retention, and maintain consistent communication throughout the client journey.
You will learn how to manage client enquiries, follow up with prospective clients, coordinate bookings, conduct 24-hour, 7-day and 30-day aftercare checks, maintain accurate CRM records, reactivate dormant clients, handle hesitant prospects, and escalate clinical concerns and complaints appropriately.
The course also covers the clinic’s communication standards, daily operating procedures, client segmentation, performance targets, and accountability systems. You will understand how to move clients from initial enquiry to consultation, treatment, aftercare, maintenance and long-term loyalty without pressuring them or making unrealistic promises.
By the end of this course, you should be able to manage follow-up activities systematically, ensure no client is forgotten, maintain accurate records, identify opportunities for appropriate rebooking, and help every client feel remembered, supported and valued.
Course outcome: Deliver timely client care, maintain accurate records, improve follow-up consistency, and contribute to stronger client relationships and retention at Doo Havilah Aesthetics.
